Is your marketing a train wreck of Matthew Newton proportions?

I just got back from a quick trip to the US and Canada, spending a week with one of my mentors Trevor ‘ToeCracker’ Crook. And in between drinking and sightseeing, we managed to spend a bit of time on marketing and copywriting. And you can be pretty sure nothing was sugarcoated, and that’s just the way I like it.

We didn’t talk about Matthew Newton, but I’ll explain in a minute where that guy comes into it

Who’s The Boss…A Copywriter Or The Folks Who Give Him Money?

If you’re an up and coming copywriter, this blog post could turn out to be a rare jewel indeed – a blog post worth reading, understanding and acting upon. Please allow my misfortune to benefit you in your quest towards copywriting greatness.

I know it’s kind of a rant, and a long one, but stay tuned, enjoy the story of my misery and learn the lesson: Who’s The Boss? (And if you’re the guy I’m talking about – scroll down to see what I REALLY think)

The Eternal Student

Mate, there comes a time in every marketer’s life when he or she thinks they know it all. They’ve been to seminars, participated in coaching groups, bought all the right products, made some cash, fired the boss, and now the world is their oyster and they get to do whatever they want.

If this sounds like you, you’re probably in more dangerous waters than you think, and I can picture the sharks circling you endlessly, just waiting for a lazy foot to dangle carelessly in the water…

Adelaide Copywriter brings Internet Marketing guru Chris Bloor to Adelaide

If you’re a small business owners or entrepreneur in Adelaide, or anywhere in SA, you’re about to discover the best value seminar event seen in Adelaide for some time.

So sit down, grab a coffee, and invest 10 minutes in finding out about it now, it’ll be the best 10 minute investment in your life. Far better investment of time than your alternatives of checking out facebook (again), writing a brief shopping list, or deciding which movie to see tonight.

Is Your Marketing Boring Or Useless?

Just going through my filing cabinet swipe file, looking for good ads and marketing materials to go through for attendees at an upcoming seminar. One thing I have noticed recently is that my swipe file isn’t growing at the rate it used to, because there is so much dead boring, “me-too” advertising out there.

Are YOU guilty of this?

Understand this: Your customers are looking for entertainment. They aren’t looking for your product, they want to be entertained. I don’t care if your customers are CEOs or cleaners, the search for more and better and more exciting entertainment is even more important to them than actually doing something.