It’s Sunday night again and it’s time to write another blog post. While it’s true the life of a copywriter does often provide even more stimulating and exciting events, I still genuinely enjoy writing these posts, and it’s better than serving drinks behind a dingy bar, or driving some drunk-off-their-arse young punks home, praying they can hold all their bodily fluids in until they get home. The people who do this without screaming obscenities and waving a baseball bat have my undying respect.
I’m still hearing a lot of talk about this stuff, and I still can’t believe my own damn ears. It’s the kind of talk which is usually coming from the mouths (and the blogs) of broke marketers. It’s the kind of talk which seems to be a constant theme on the warrior forum. (More about this later). It’s the kind of talk which, if you’re the source, is costing YOU big time. So snap out of it, and fast.
I’m referring to people talking about copywriters’ fees.
Heads up people, if you’re looking to name a business, product or service this week, eyes forward, ears open, and pay attention.
The name of your business, product or service can make or break your business.
If you’ve come from a ‘traditional’ business background, if you have an MBA or something, if you work for and ad agency, or if you’re just starting out and you only have TV ads to look to for examples of advertising, then you may well be filled with some very unprofitable ideas about product names.
Take half an hour of TV for example.
I just got back from a quick trip to the US and Canada, spending a week with one of my mentors Trevor ‘ToeCracker’ Crook. And in between drinking and sightseeing, we managed to spend a bit of time on marketing and copywriting. And you can be pretty sure nothing was sugarcoated, and that’s just the way I like it.
We didn’t talk about Matthew Newton, but I’ll explain in a minute where that guy comes into it
If you’re an up and coming copywriter, this blog post could turn out to be a rare jewel indeed – a blog post worth reading, understanding and acting upon. Please allow my misfortune to benefit you in your quest towards copywriting greatness.
I know it’s kind of a rant, and a long one, but stay tuned, enjoy the story of my misery and learn the lesson: Who’s The Boss? (And if you’re the guy I’m talking about – scroll down to see what I REALLY think)