Archive for February, 2011

How To Beat Writer’s Block

Here it is, Saturday afternoon, the wife is out, got plenty of work to do, nothing even remotely capable of getting me to turn on the TV, and here I am, sitting in front of the computer after about an hour of stuffing around, looking for eggplant recipes, used motorcycles, checking the warrior forum, googling my websites, yep, I got writer’s block. I think I need to get some writer’s block help from this website.

The Internet Marketing Big Picture – Newbie’s Guide

If you’ve been searching for a way to make a bit of extra cash online, or start a serious business using the internet, then this “infographic” will lay out a clear path for you.

Geez, sounds like the start of a sales letter.

I find these things interesting – the first thing that strikes me was that somebody spent a hell of a long time on this thing, so I hope it gets a result for them. I’m not sure what that result might be for them, they don’t have this image behind an opt in box. Must be looking purely for traffic.

How does the internet marketing of today compare to yesteryear?

I was sitting here and I wanted to ask you guys a question – how do you see today’s internet marketing stuff as compared to what was being promoted 5 years ago? 10 years?

I can remember ebooks, mini sites selling ebooks, I can remember when people first started talking about opt in pages being put up in front of the ebook sales letter. And people were talking about making $1000 a day on Adsense. And review sites. Do sites like this Home Staging review site still work?

How NOT to sign up a new member

Getting kind bored with my current gym so I go along to a nearby place I’ve been meaning to find out about. And as always I’m looking for the copywriting strategy lesson, even if in this case the pitch is spoken rather than written.

Turns out it’s a much bigger place, more well equipped but that’s not why I didn’t sign up right there and then. These guys could have used some people skills.

I found myself using the old “I’ll think about it” crap any sales pro will recognize with a shudder. Why?

Pain of disconnect

I’m in trouble with the Mrs again, and one surefire way she knows to get me well trained again is to take away that nice meal cooking in the kitchen.

So if I don’t do what she wants(or at least give the appearance of doing so) she’s got this copywriting strategy not one in ten business owners use: pain of disconnect.

Another example is a free autoresponder I came across recently. Thought it was worth a look, but when I tried to unsubscribe from the emails I was told my autoresponder would also stop working. I only set up one on one site but the thought of going through all that again…I still get the emails.