Archive for April, 2012

Is your marketing a train wreck of Matthew Newton proportions?

I just got back from a quick trip to the US and Canada, spending a week with one of my mentors Trevor ‘ToeCracker’ Crook. And in between drinking and sightseeing, we managed to spend a bit of time on marketing and copywriting. And you can be pretty sure nothing was sugarcoated, and that’s just the way I like it.

We didn’t talk about Matthew Newton, but I’ll explain in a minute where that guy comes into it