Archive for May, 2012

Product Names That Sell

Heads up people, if you’re looking to name a business, product or service this week, eyes forward, ears open, and pay attention.

The name of your business, product or service can make or break your business.

If you’ve come from a ‘traditional’ business background, if you have an MBA or something, if you work for and ad agency, or if you’re just starting out and you only have TV ads to look to for examples of advertising, then you may well be filled with some very unprofitable ideas about product names.

Take half an hour of TV for example.