Who Is Brian Cassingena?
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3 Compelling Reasons Why YOU Should Listen To Me
Please note: This isn’t about blowing my own horn, I don’t need to, you can see some feedback from recent clients here. But for you and I to become fast friends, I want to separate myself from the hordes of “Snake Oil Sellers” out there, and the pretend experts, which I’ll talk about below…
Reason #1: I have the “runs on the board” when it comes to getting real, measurable results for my clients. As you saw from the Client Comments PDF file above, when my clients use the materials I produce for them, the results are often stunning. $10,000 per month from an eBay listing, 33.84% response to a FAX, the list goes on. I’ve been writing direct response advertising copy for 7 years and I’ve been called “One of the top 20% copywriters in Australia” by marketing guru Mal Emery.
Reason #2: I strongly believe you should never trust a copywriter or marketing expert who hasn’t invested their own cash in advertising a business, putting his or her finances on the line and coming out ahead. And I believe results count for everything – it’s no good “trying”, failing, then teaching others how to be successful where you weren’t. Do or do not, there is no “try”.
I started out in retail, and after not getting anywhere within those constraints I started selling various products on eBay, via ‘Mail Order’, then writing sales copy and consulting to different industries, all of which has combined to provide me with an ever-growing income and wealth base, so I despise those who read one book or attend one seminar, steal the material and start teaching “success”.
Reason #3: Perhaps most importantly, I am Australia’s #1 Copywriting Strategy Expert, the difference I provide is I start out with strategic thinking on how and where to use sales copy, rather than writing a sales letter and considering strategy as an afterthought. I am not a simple copywriter who will churn out sales letters on request.
All projects are subject to a full evaluation regarding the client’s planned strategy, as well as strategies I can suggest. Put simply, if you want me to simple write a marketing piece regardless of whether anyone will be interested in buying or not, I’m not interested. I don’t want to take your money for a project where even the best sales letter in the world will have little or no effect. But if you are willing to work with me on identifying strategic opportunities, then we can talk.
I guess there’s even a fourth reason to listen to me, quite simply because there’s money to be made, by you, and a better business life in the future. While I have talked about myself a lot on this page, this is genuinely all about YOU, because without you, and others like you, I’d be back working in some electronics factory just like it was 1997 again. This is why I’m more than happy to keep posting to this blog with my observations on how I see sales and marketing happening around me, and how you can use these principles to improve your income. This is a place where I come to talk freely about the most powerful and effective copywriting and marketing principles and how my readers can adapt and apply them to their business, regardless of what industry they happen to be in.
Another reason I freely give so much away for free is because I do genuinely want to build a relationship between us. I have heard some marketing ‘gurus’ refer to their customer lists as their “herd”, and while I know what they mean, it’s not a word I like to use. I want to get to know my readers and customers, I want to know what your problems are, your fears, your frustrations, and I want to know you’re listening to my answers and putting them into practice. Nothing pleases me more than when I hear about success stories from my readers.
And in the spirit of giving away as much as I can for free, just to make sure you know I’m the real deal and so you can ‘dip your toe in the water’, I’d like to offer you my Astounding Free Gift valued at AU$627.85, just for saying “maybe”. Maybe there’s something to this guy, maybe what he says is true, maybe he can help me and my business, and to do this I’ve put together a package of my best and latest tools and information, which you can find at AstoundingFreeGift.com
Go there now while it’s fresh in your mind, the page will open in a new window, and watch the very short video I’ve made to tell you about myself and what I offer you today.
Brian Cassingena Contact Information:
Level 1, Suite 64, 401 Anzac Hwy, Camden Pk South Australia 5038
Ph: 1300 937 599
Fax: (61) 8 8121 8524
Email: brian @ cassingenacopy.com