Brian Cassingena Copywriting Services
I am an Adelaide copywriter, specializing in Copywriting Strategy – the best & most efficient use of direct response copy to maximise sales and get the best prospects and customers.
Here’s how I do business:
Most consulting/copywriting relationships begin with your contacting me through this website, or at brian @ cassingenacopy.com, send a short brief about yourself, your business and what you want to get out of our relationship via email, or fax to (61) 8 8121 8524. Include your best contact number or skype username.
If we decide to enter into a business agreement, I will send you my consulting/copywriting questionnaire and agreement document. You will complete this as best you can and return it to me along with a 50% up front investment to get work started on your project. Your final 50% is due only after your receipt of agreed materials/services from me.
I’ve written copy and consulted to many different industries, such as:
- Business & marketing related information products
- Business opportunity information products
- Health niches & products, fitness centres
- Alternative health products
- Martial arts schools & clubs
- Financial information, investment products
- Retail industries such as hairdressing, air conditioner sales
- Multimedia advertising display sales & rentals
- Premium adjustable beds
These are the main industries I choose to work in as it reduces the average project length significantly. I am available for most industries however longer project lengths and higher fees may apply.
I am not your cheapest option or the most expensive. I do not have a set fee for any particular type of project however an average package of a name capture page with lead generating video, sales letter with video and 3 follow up emails would command a fee of around $5,000 to $8,000, depending on many factors. Shown to the right audience, I would be disappointed if you merely broke even. However if you would prefer to have a sales letter written on Elance.com for $50, I wish you luck, though any sales you may make will be purely coincidental.
With all work, unless otherwise agreed upon, I provide 3 months full support to eliminate any perceived risk to you. During this time I will ride with you and make any changes necessary to achieve maximum results. All you do is get some targeted “eyes” to your materials.
Please take note of the style of this website, and of my samples above to appreciate the style of work you can expect from me. I only do Emotional Direct Response Copywriting, and for clients who have had me begin projects only to object to my style, I have had no hesitation in cancelling the project immediately no matter how high the fee. Of course there are always adjustments to make for each individual niche but my ads and sales letters are often downright “ugly”, however they work. They pull sales.
Your next step:
Send me a brief outline of your business and your intended project by fax to (61) 8 8121 8524 or email to brian @ cassingenacopy.com. I’ll respond within 1 to 2 weeks, (most often within a few days), and I’ll send you a copy of my copywriting strategy questionnaire, and I’ll organise a time to call you back to discuss your needs for the project, your business, and so on.
I’ll quote you a concrete fee, material delivery deadline and any other information needed at that time.
Looking forward to hearing from you,